How to address dual use concerns – transparently In defence today, dual use is unavoidable. Many military innovations have civilian applications, and many civilian breakthroughs can be weaponised. This ambiguity can create anxiety among investors, policymakers and the...
How operators evaluate risk, value, and mission impact If there is one audience that can instantly tell the difference between marketing spin and meaningful communication, it is the operator. Operators evaluate every claim through the lens of lived experience. They...
Risk and its relation to defence storytelling Defence audiences are united around risk sensitivity. But the type of risk they care about varies. To help you gain a better understanding of how to address risk in your storytelling, we’ve broken down risk into four...
